With the iconic Johnnie Walker brand struggling to connect with the millennial LDA, we saw an opportunity. Johnnie Walker has always stood for personal progress and the power of the next step. For the millennial, the ultimate story of the next step has always been the Entourage franchise.
Inspired by the storyline of Entourage and how closely it mirrors everything the Johnnie Walker brand represents, we created an integrated campaign that both credibly re-positioned Johnnie Walker for the millennial consumer and supported the Entourage film release.